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Millennials: Getting the facts right more important
The more I read about Millennials the more I feel that they have their act together. The latest research indicates that 67% don’t mind being the last to know about news and information as long as the...
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Millennial and Boomer Shoppers Compared
Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap? A new...
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Millennium mom’s use of social media
Millennial mom’s are an important demographic segment who goes online for help and advice managing their busy days. They are a large segment with huge spending power; 84mm US adults aged 18-34 ; $1.3t...
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Millennials 77 million strong
According to Nielsen Millennials are 77 million strong, on par with Boomers, and they make up 24 percent of the U.S. population. This represents significant opportunity for brands that understand who...
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Millennials to outnumber baby boomers
According to the Boston Consulting Group Millennials are going to be a critical market segment across product and service categories. In the U.S., by 2030, Millennials will likely outnumber baby...
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Millennials and the new era of brand loyalty
POST SUMMARY: Every generation has its story: Baby Boomers, America’s greatest generation; Gen X, the slackers; and lastly Gen Y, the boomerang generation—digital natives, or as they’re best known...
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Focus on consumers: Boomers-Millennials
Nielsen surveyed nearly 28,000 households between March 14, 2013, and May 6, 2013, and another 41,000 households between Nov. 14, 2013, and Jan. 16, 2014. Overall, rising food prices ranked No. 1 on...
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Why Millennials don’t want homes
Millennials can afford homes, they just don’t want to be homeowners. But why? In one word the answer is “freedom”. Mortgage is Latin for death grip and Millennials know it. Although home ownership...
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Focusing on Millennials: a bad brand mistake
Dos Equis had a goldmine in “The Most Interesting Man In The World” (sales tripled during the campaign’s life) and incompetent marketing imbeciles destroyed it. The VP/Marketing, reading from The Big...
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Marketing to Millennials
Several recent studies have shown that Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study1 showed that only 29% of Millennials usually buy the same...
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NO! Millennials are not killing these brands
-Over the last two years, Millennials have been labeled as the “fall guy” for many brands and products losing their luster. -In 2018 alone, adults ranging in age from 18-35 years old have been blamed...
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Millenials ditching brands in grocery aisles
IN SUMMARY: According to Progressive Grocer “millennials are proving crucial to grocers’ efforts to expand their private label share. 60 percent of Millennials stated that they believe their store...
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Millennials aren’t just one segment
IN SUMMARY: Millennials can no longer be treated as a single generation. The millennial age group spans 20 years, with the oldest members turning 39 years old in 2019 while its youngest members are...
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Are Millennials about to change the economy?
KEY IDEA: According to Bill Smead on CNBC “will prioritize “necessity spending” over the next decade and will soon start to move away from buying “Apple devices, craft beer, and Chipotle burritos” and...
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Millennials express dim views of corporations
SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society dropped from 76% in 2017...
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